Goodbye Instagram, hello…???
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How many times have you said to yourself “that’s it! I’m done with Instagram forever!” only to scurry back to it, tail between your legs, expecting that THIS time, things will be different?
If you’re anything like me, this cycle repeats itself over and over.
But do we NEED Instagram for our marketing and business?
Obviously, there are lots of people who have wild success with it. But increasingly, there are more people who don’t and are fed up with it.
As freelancers, solopreneurs, and small business owners, it’s vitally important that we optimize one of our most valuable assets: our time. So IS Instagram still worthy of investing valuable time into?
The answer will be different for everyone. But after having a love- and mostly hate- relationship with Instagram over the last several years, I’m deciding to go all-in on a different experiment.
One where I free myself mentally of ever having to post or use the platform for business at all. And instead, replacing those with other marketing strategies that, quite frankly, have been far more effective for me in the past.
Some of those strategies include:
Blogging & Pinterest- mainly for their long-term SEO benefits
In-person networking, and fostering real-life connections and partnerships with others
Encouraging testimonials & referrals from past clients & customers.
My gut has been telling me for years that this marketing channel is just not aligned for me, but I still keep at it. Why?
Mostly because I’m scared of not doing it. I’ve bought into the belief that if I’m not good at Instagram, somehow I’m not good at business. And that’s complete BS. That if I could just figure out the algorithm, that would mean I could control the flow of money, customers, and clients in my business. As if.
We’re told over and over by online marketing guru’s that we “need” to be there. But I could show you many examples of people who aren’t but are still wildly successful. So do we need to be there? Really? I think not.
I’m starting this experiment with a 3 month Instagram hiatus, and we’ll see where it goes from there.
If you’ve ever felt like saying no to Instagram yourself, maybe this is the nudge you needed.
Listen in as I go in-depth talking about this decision, and how I’ll market my business instead.
This episode discusses topics like…
My love (and now mostly) hate relationship with Instagram
Why I loved using Instagram for my business when it first came out
Breaking up with Instagram and consciously deciding not to use it as a marketing channel for my business.
The difference between curating follows on IG to give yourself a little feel-good escapism vs consuming content on Instagram that leads to comparison and bad mental health and mindset.
the mindset of consciously making a decision to say no vs not doing something and allowing negative self-talk to sabotage yourself.
Having the discernment to recognize marketing strategies that are aligned with your unique personality, and then going all-in on those channels or strategies instead of trying to make a certain kind of social media marketing work for you because that’s what everyone else is doing.
The importance of taking the time to collect data when you try something new, and how you’ll most likely fail or get a lot of rejection, but that doesn’t mean it’s not working.
The specific false beliefs or lies we tell ourselves that keep us from saying no to doing something that isn’t aligned with our business.
The marketing strategies I’ll be using to replace Instagram. Mainly: Blogging, Pinterest, in-person marketing, directly reaching out to people/asking for the sale.
Links from the episode:
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Thank you SO much for being here, friend. See you in the next episode!
xoxo
Sarah
